AMG Experience

  • Affalterbach, Mar 3, 2023 - Interested customers and fans of the performance and sports car brand Mercedes AMG have the opportunity from April to October 2023 to hone their driving skills through the AMG RACETRACK EXPERIENCE and AMG LIFESTYLE EXPERIENCE.
  • Saalfelden/Arjeplog, Nov 17, 2022 - From January to March 2023, the AMG Experience will be offering participants the opportunity to improve their driving skills on snow and ice under the guidance of experienced instructors and AMG Brand Ambassadors from the world of motorsport with the exclusive AMG Winter Experience.
  • Stuttgart, Oct 25, 2021 - Under the guidance of experienced instructors and AMG Brand Ambassadors from the world of motorsport, the AMG Winter Experience offers participants the opportunity to improve their driving skills on extensive and optimally prepared terrain in Swedish Lapland.
  • Affalterbach, Feb 26, 2021 - The AMG Driving Academy presents its varied driving program for 2021. Together with the tour operator AMG Experiences GmbH, the AMG Driving Academy has developed two event formats for the summer and winter: AMG Racetrack-Trainings and AMG Explorer.
  • Stuttgart, Sep 22, 2020 - From January 2021 onwards, the AMG Driving Academy will be welcoming customers to the Swedish town of Arjeplog as part of the renamed AMG Winter Experience. Participants will experience the thrill of AMG through exclusive use of a frozen lake measuring more than 337,000 m² – with numerous expansive and perfectly prepared sections and handling tracks.
  • Stuttgart, Sep 12, 2019 - Green light for the world's fastest family. The AMG Driving Academy is now offering its 2020 winter sporting events in the far north of Sweden.
  • Affalterbach, Aug 13, 2013 - The AMG Driving Academy is expanding the range of its events: from now on, driver training courses will also take place in the United Arab Emirates as well as in Poland. Events are now held in nine countries around the world; all of them held on famous and even legendary race tracks. New to the programme: AMG Winter Sporting BASIC. This new driver training course in Austria allows participants to enjoy some very special experiences.
  • Affalterbach, May 9, 2012 - The former DTM driver Maro Engel has become a new AMG brand ambassador with immediate effect. Additional duties performed by the 26-year-old driver will include acting as an instructor for the AMG Driving Academy, as well as providing support to selected SLS AMG GT3 customer teams.
  • Affalterbach, Feb 23, 2012 - Racing driver Karl Wendlinger (Austria) is now part of the Mercedes-AMG team. The 43 year-old will be on hand at AMG events as a new AMG brand ambassador, alongside DTM championship record holder Bernd Schneider and David Coulthard. Karl Wendlinger will also be bolstering the team at the AMG Driving Academy as an instructor and supporting the SLS AMG GT3 Customer Sport teams.
  • Groß-Dölln/Affalterbach, Sep 9, 2011 - AMG fans had the chance to drive the SLS AMG GT3 for the first time. The AMG Driving Academy is exclusively using SLS AMG GT3 vehicles at the most demanding MASTERS skill level. With these unique events, the AMG Driving Academy – which was started successfully in 2007 – is offering participants an opportunity to experience motor racing first hand whilst benefitting from what is an unprecedented high standard of safety.
  • Affalterbach, Mar 9, 2011 - This season AMG fans will be able to experience the new SLS AMG GT3 for themselves – thanks to the AMG Driving Academy making exclusive use of SLS AMG GT3 vehicles for its most demanding MASTERS skill level programme in 2011.
  • Affalterbach, Nov 15, 2010 - Mercedes-AMG is extending its portfolio: the AMG Driving Academy will now also offer tailor-made racetrack training for its Chinese sports car fans. The kick-off event will be held from 19 to 24 November 2010 on the Shanghai International Circuit. Around 150 AMG customers and enthusiasts have already signed up for the Asia premiere.
  • Affalterbach, Nov 11, 2009 - The AMG Driving Academy is expanding its activities: from now on, American sports car enthusiasts can also take part in AMG events in their home country. Driver training on the Laguna Seca racetrack in California is a very exclusive opportunity to take extended test drives with the brand-new SLS AMG super sports car.