Stuttgart. Mercedes-Benz is starting its international marketing campaign "Already there. The new Mercedes-Benz Sprinter for Camper Vans". And the special thing about it is that the vehicle manufacturer from Stuttgart will be launching its very first campaign specifically for camper vans based on its iconic Sprinter van. The core element of the campaign will be formed by two videos which can already be seen online.
"Whether you're planning a family holiday or a spontaneous rock-climbing trip with friends, travelling in camper vans is extremely fun for all those involved. And the camper van market is booming at present.
We would like to play a more active part in this development than has previously been the case. That's why we have consistently developed the third-generation Sprinter to meet the requirements of this segment and made it even more suitable than ever before for camper van bodies and installations. Camper van features of our new Sprinter will now be highlighted as part of a specific advertising campaign which will predominantly serve digital communications channels. And our aim here is clear: show that, with the Sprinter, you'll get that holiday feeling as soon as you pull away", says Marion Friese, Head of Marketing at Mercedes-Benz Vans.
About the campaign
The core element of the marketing campaign is formed by two videos. The "Are we there yet?" advert takes a light-hearted look at a typical holiday situation with which parents of younger children will be more than familiar. Already before pulling away, the kids ask: "When will we be there?" Initially the father of the family is silent, but with a glance at the Sprinter, he calmly answers: "Now we're there." The second ad, entitled "Call me when you arrive", will also bring a smile to viewers' faces. When saying goodbye at the house door, the grandmother tells her daughter to: "Call me as soon as you get there." This request is promptly honoured. Without having even driven a single metre, the mother gets into the Sprinter and says: "We're there." Both videos are already available to watch at: https://youtu.be/lR_NW3mPiNc
Are we there yet?
Call me when you arrive.
Adverts in printed media and a range of social media measures will round off the campaign. The latter will bear the #SprinterCamperLife hashtag. Implementation and development of the campaign are the result of a collaboration with the Preuss und Preuss creative agency.
About the Sprinter
At the beginning of 2018, the new Sprinter celebrated its premiere and, with a huge range of interesting highlights, already proved to be an exciting proposition for camping fans and camper van bodybuilders alike. Of particular interest was the traction head variant. This version opens up a new level of design freedom for creating living areas as the drive system, fuel tank and all other major assemblies are located in front of the so-called B-pillar and thus in the area around the cab. Depending on the body version, pleasant cruising speeds are achieved either using four or six-cylinder diesel engines. Transmission options include the 6-speed manual transmission, as well as the 9G-TRONIC and 7G-TRONIC PLUS automatic gearboxes. The third-generation Sprinter also features an array of safety and assistance systems which were previously reserved exclusively for Mercedes-Benz passenger car model series. Then there are the ground-breaking networking and telematics solutions such as the MBUX multimedia system, familiar from the A-Class, for example. In 2019, the Sprinter will be enhanced by means of another useful highlight for camper vans: the newly developed "Mercedes-Benz Advanced Control" (MBAC) interface module will soon allow camper vans based on the Sprinter to become a networked home on wheels. Possibilities range from the central display of the gas fill level right up to controlling the heating or light intensity and colour using either a touch display in the vehicle or a mobile phone app.
Besides providing attractive base vehicles like the new Sprinter, Mercedes-Benz also has a range of compact Marco Polo camper vans and leisure vehicles in its portfolio for camping enthusiasts.
 The "Mercedes-Benz Advanced Control" (MBAC) interface module is optionally available for the Sprinter. Integration is the responsibility of the respective camper van bodybuilders.