Mercedes-Benz Accessories GmbH at the IAA Frankfurt 2017: Using cyber goggles to load a roof box

Sep 8, 2017

Stuttgart/Frankfurt. The centrepiece of the Mercedes-Benz Accessories presence at the 2017 International Motor Show (IAA) in Frankfurt is the range of accessories for the new Mercedes-Benz X-Class. However, it is not only products for the pickup that Mercedes-Benz Accessories GmbH is showing in Frankfurt: overall, there are eleven vehicles equipped with genuine Mercedes-Benz accessories and parts on display, from the C-Class through to the GLA. This includes the 10-spoke, 20” light-alloy wheels on the S-Class Cabrio on centre stage Level 1 during the press days. In addition, Mercedes-Benz fans will find a broad range of gift items, model cars and accessories available for purchase at the Mercedes-Benz Collection Shop in the 'Festhalle' (Hall 2), Level 0. A particular highlight at the Shop is the special 1:18-scale "Mercedes-Benz X-Class" model, available in a limited edition of 150 and only available at IAA 2017.

One of many attractions at the Mercedes-Benz stand is the virtual display of a Mercedes-Benz roof box using “Mixed Reality”. A real “eye-catcher”, the Microsoft HoloLens allows visitors to view virtual bags in a virtual roof box mounted on the roof racks of an E-Class sedan. Staff from Mercedes-Benz Global Training will be supervising this “Mixed Reality Experience” at the Mercedes-Benz exhibition stand.

At the IAA, Mercedes-Benz will show how its vehicles can be individualised to an exceptionally high standard with products from Mercedes-Benz Accessories GmbH, using vehicles displayed on Level 2 of the Mercedes-Benz exhibition hall:

  • The GLC Coupé: The Rear Spoiler gives the vehicle an even sportier appearance. Thanks to the existing primer, the spoiler can be painted in the desired colour of the owner's choice. The iPad® Rear Integration is a docking station that can be turned and tilted, allowing the iPad® to be used either vertically or horizontally. The pre-installation attachment for the Entertainment and Comfort System that can be mounted to the back of the front seats allows an ergonomically and crash-secure integration of the iPad® with all its functions into the GLC Coupé. All connections, e.g. for headphones or charging cables, remain accessible. A coat hanger, folding table or tablet holder also can be very easily attached to the pre-installed attachment.
  • The GLA: The roof railing tracks are aerodynamic in profile and can be mounted in just a few easy steps. At the IAA, this multifunctional aluminium carrier system is fitted with the Mercedes-Benz Bicycle Rack. The flexible tension-loaded fastener means that non-standard bike frames can also be accommodated. The practical arrangement for ground mounting the bikes adds to its convenience. The support frame can be folded down to reduce wind resistance when not in use. The vehicle on display at the IAA 2017 carries the new Mercedes-Benz Mountain Bike, developed and manufactured by FOCUS. Thanks to a carbon-fibre frame, this weighs just 11.4 kg. The hardtail is fitted with the Reba RL suspension fork from RockShox, with spring travel of 100 mm. The chain ring and crank set use the SLX Group from Shimano (22 gears). The mountain bike features an exclusive Mercedes-Benz design, with a black frame offset by contrasting Pure Blue highlights.
  • The C-Class Estate: The products under the heading of Style & Travel Equipment are both practical and elegant. The modular system is based on a standard mounting unit that can be fitted between the uprights of the head restraints and easily removed when not in use. This allows the attachment, in a few simple moves, of such fittings as a clothes hanger, a folding table, an ActionCam mount, a bag hook or – as shown on the display vehicle – the holder for a tablet PC. In the boot is what is known as a plug-in module, used to sub-divide the loading space to prevent goods from slipping around. The floor clips for this plug-in module can be positioned at will around the outside edges of the load space. The system's telescopic frame provides a secure hold.

Mercedes-Benz Accessories GmbH is also showing genuine Accessories engineered and specially designed for the new Mercedes-Benz X-Class. There are five X-Class models on display and one during the first Press day in the exhibition hall and outside display area. Accessories such as styling bar, sidebar, hardtop and hardcover as well as loading and off-road solutions round out the exhibited vehicles.

An overview of the products:

  • The solidly built and scratch-resistant styling bar in polished stainless steel complements the distinctive and robust pickup design and gives the vehicle a sporty progressive look. A black-painted steel version of the styling bar is also available as option.
  • The styling and paintwork of the hard tonneau cover ensure that it complements the overall design of the pickup. At the same time, the hard cover protects goods from theft and adverse weather conditions. It is unlocked via a separate key and has an automatically switched on LED light.
  • The weather- and tear-resistance soft tonneau cover[2] covers the loading area and can protect the load perfectly. The easy retraction of the soft tonneau cover allows quick access to the load.
  • In addition to the standard tie-down eyes or rails, the X-Class can also be equipped with load-securing rails. These are mounted on the floor of the load area and allow the load to be correctly secured according to regulatory load security norms.
  • The side bars[1] give the vehicle even more robust appearance when seen from the side. The treads on the side bars provide a safe and non-slip surface that makes getting in or out of the car easier, as also loading or unloading. The side bars are available in either polished stainless steel or in black-painted steel variants.
  • The hardtop, painted in the vehicle colour, features a linear profile that complements the vehicle design profile, while also increasing load capacity, as well as insuring protection of the load from damp, dust and theft. Various window options are available, all of which ensure the supply of light and fresh air to the load compartment. The hardtop is optionally available with roof rails.
  • The weather-resistant load floor liner offers effective protection against paintwork damage across the full load floor. The black lining is made of plastic and lies directly below the loading edge. Therefore, it is compatible with all covers and lashing rails.
  • The freely positional load surface divider system provides a movable partition that can be used to subdivide the load area. The system holds the load in place and helps ensure the safe transport of goods on the load surface.
  • The aluminium roll cover can be opened and closed in stages. It protects the load from damp and dust, as well as from theft. The Roll Cover can be locked using a separate key.
  • The lockable stowage box[3] has a capacity of 156 ltr, providing ample space for tools or other equipment and protecting the items stored from adverse weather conditions and theft.
  • The three-piece, 3 mm thick stainless steel technical under guard extends over the engine, the transmission and the exhaust system of the vehicle. Because of the openings, repair and maintenance measures are easily facilitated.

[1] provisional availability from March 2018
[2] provisional availability from March 2018
[3] provisional availability from January 2018

Model Car: X-Class Limited Edition in black metallic paint with side bars and roof rack, 1:18 scale – available starting November 2017
Model Cars: X-Class Limited Edition in white metallic paint with hard cover and side bars, 1:18 scale – available starting November 2017
Model Cars: X-Class Limited Edition in white metallic paint with hard cover and side bars, 1:18 scale – available starting November 2017
Model Cars: X-Class Limited Edition in white metallic paint with hard cover and side bars, 1:18 scale, interior – available starting November 2017
Model Car: V-Class Limited Edition in “designo hyacinth red”, 1:18 scale, 1,000 units
Model Car: V-Class Limited Edition in “designo hyacinth red”, 1:18 scale, rear view
Model Car: V-Class Limited Edition in “designo hyacinth red”, 1:18 scale, rear view
Model Cars: X-Class IAA 2017 Limited Edition; Limited Editions in white and in black metallic paint, 1:18 scale, available starting November 2017
Model Car: X-Class IAA 2017 Limited Edition in yellow limonite metallic and matt black, 1:18 scale, 150 units
Style & Travel Equipment, ActionCam Holder on base attachment
Mercedes-Benz X-Class – Exterior, bering white metallic, design and equipment line POWER, hard tonneau cover, side bar and styling bar (Mercedes-Benz accessories)
Mercedes-Benz X-Class – Exterior, bering white metallic, design and equipment line POWER, canopy and side bar (Mercedes-Benz accessories)
Mountain Bike from FOCUS for Mercedes-Benz
Style & Travel Equipment; Base attachment
Style & Travel Equipment; Clothes hanger on base attachment