Mercedes-Benz starts second quarter successfully

Mercedes-Benz starts second quarter successfully

May 6, 2016

Mercedes-Benz handed over 164,063 vehicles to customers in April (+10.8%), achieving its 38th record month in succession. A new record was set in each of Europe, Asia-Pacific and the NAFTA region last month. Mercedes-Benz was the premium market leader in the USA, Germany, Japan, Canada, Australia and Taiwan in April. The SUVs from Mercedes-Benz were especially popular last month.

Stuttgart – Mercedes-Benz delivered 164,063 vehicles worldwide in April, an increase of 10.8% compared with the same month of last year. Thanks to double-digit growth, unit sales by Mercedes-Benz totalled at around 650,000 vehicles in the first four months of the year. The Stuttgart-based company with the three-pointed star set a new record in April as well as in the first four months of the year.

Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales: “We have grown now for 38 months in succession and with five market launches we had a good start to the second quarter. In addition to the E-Class Saloon and the GLS, our dream cars SL, SLC and S-Class Cabriolet are at the dealerships in time for the start of spring – five attractive reasons for further growth.”

Mercedes-Benz unit sales by region and market

In Europe, a total of 73,070 customers were pleased to receive their new car from Mercedes-Benz in April (+14.2%). In Germany, 25,777 vehicles with the three-pointed star were delivered last month, which is 11.0% more than in the prior-year month. Records were set in both April and the first four months of the year in Great Britian, Belgium, Switzerland, Turkey, Portugal, Sweden and Poland. In Germany, Mercedes-Benz was the market leader among the premium manufacturers.

In the Asia-Pacific region, sales in April increased by 17.2% to more than 50,000 units. In China, demand for Mercedes-Benz vehicles last month rose to a new record of 35,625 units (+31.6%). Double-digit growth was achieved in the fourth month of this year also in Japan, Australia and Malaysia. In Japan, Australia and Taiwan, Mercedes-Benz once again achieved market leadership among the premium importers.

In April, 34,058 vehicles with the three-pointed star were handed over to customers in the NAFTA region (+1.2%). In the USA, Mercedes-Benz reported best-ever April sales with 29,236 vehicles sold. In Mexico, double-digit growth also led to a new record in April. Mercedes-Benz was the market leader among the premium manufacturers in the USA and in Canada.

Mercedes-Benz unit sales by model

The compact cars from Mercedes-Benz provided further impetus in April with sales of 50,829 units (+12.9%). Never before in an April had so many models of the A- or B-Class, the CLA, CLA Shooting Brake, GLA, GLE or GLS been delivered. Growth was particularly strong last month in China, Great Britian, Japan and South Korea.

The C-Class continues to be the bestseller from Mercedes-Benz. Sales of the C-Class Saloon and Estate totalled 32,682 units in April.

Last month, 18,915 units of the E-Class Saloon and Estate were handed over to customers, an increase of 3.4%. Very strong sales growth was achieved in the home market Germany. This was mainly due to the new E-Class Saloon, which has been available in Europe since April 9. In addition, Mercedes-Benz presented the long-wheelbase version of the new E-Class Saloon at Auto China in Beijing. This car is 140 millimetres longer than the standard version and has been specially developed for the Chinese market.

The S-Class Saloon maintained its position as the world’s best-selling luxury saloon since the beginning of this year. The S-Class was especially popular in April in Germany, where double-digit growth was achieved. The new S-Class Cabriolet was launched last month. It is the sixth variant of the current S-Class family and is the first open luxury four seater from Mercedes-Benz since 1971.

Demand for Mercedes-Benz SUVs is as high as ever. In the fourth month of this year, 56,612 of them were handed over to customers, more than ever before in an April (+40.2%). The GLS Facelift, which has been at the dealerships since last month, already set a new record.


Sales of smart models increased in April to 12,088 units (+10.4%). The agile city runabout was especially popular in Germany, Italy and China. The performance-boosted smart BRABUS was presented to the public at the automotive exhibition in Beijing for the first time. As fortwo, fortwo cabrio and forfour versions, the new BRABUS models are among the sportiest vehicles in their segment.

Overview of sales by Mercedes-Benz Cars


April 2016

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Long-wheelbase version of the new E-Class Saloon
Mercedes-Benz GLS 350 d, exterior: cavansite blue