Sport Sponsorship

  • Stuttgart, Nov 30, 2022 - On 7 and 8 January 2023, the elite of youth football will meet for the 31st time at the Mercedes Benz JuniorCup in the Glaspalast in Sindelfingen.
  • Stuttgart, Nov 15, 2022 - Mercedes-Benz and Roger Federer have more in common than you might think: Competitive spirit, a success story of many years and a commitment to society firmly anchored in their mindset. Together, the iconic car brand and one of the most successful tennis players of all time have launched the "Neon Legacy" initiative.
  • Stuttgart/Los Angeles, Nov 3, 2022 - Mercedes Benz combines two things in Project SMNR: a passion for League of Legends Esports and extraordinary design expertise. The result is a unique virtual showcar – created in a joint co-creation process with Riot Games, the game developer of the global game title League of Legends.
  • Stuttgart/Los Angeles, Sep 28, 2022 - Having recently extended its partnership with the game developer Riot Games until 2025, Mercedes-Benz is now presenting no less than three highlights for Worlds 2022. The virtual Mercedes Benz showcar can be seen in this year's Worlds music video, which has been available online since 23 September.
  • Stuttgart/London, Sep 21, 2022 - 20 Grand Slam titles, a total of 103 tournament victories and 310 weeks at the top of the tennis world rankings – Roger Federer's career is unique. On and off the court, he is respected and revered worldwide.
  • Stuttgart/Los Angeles, Sep 12, 2022 - Mercedes-Benz continues to back esports. Since 2020 Mercedes-Benz has been the exclusive automotive partnership of the global League of Legends Esports events organized by Riot Games. All measures and activations are intended for the further development of the global esports culture and thus strengthen the worldwide LoL community.
  • Stuttgart/St. Andrews, Jul 12, 2022 - For its 150th playing, The Open and Mercedes Benz are returning to the Home of Golf at the Old Course in St Andrews, Scotland (UK). For a record 30th time, the Old Course, will host this year’s Championship and, from July 10 to 17, nearly 300,000 spectators will experience the world’s best golfers at the tradition-steeped major golf Championship.
  • Stuttgart/Augusta, Apr 6, 2022 - This year, the brand with the star is focusing on two icons: Bernhard Langer and the Mercedes-Benz G-Class. Both have been top of their class for over 40 years. Time for a special tribute.
  • Stuttgart/Reykjavík, Nov 3, 2021 - Shortly before the highlight of the League of Legends World Championship (Worlds 2021 for short), Mercedes-EQ and Riot Games provide an insight into the design and development process of the 2021 League of Legends World Championship Ring.
  • Stuttgart/Reykjavík, Oct 21, 2021 - The winners of the League of Legends World Championship 2021 (Worlds 2021) in Reykjavík, Iceland, have a special trophy waiting for them this year. During the Trophy Ceremony, the World Champions will not only lift the Summoner’s Cup but also a Championship Ring exclusively created for each team member.
  • Stuttgart/Boston, Sep 23, 2021 - The Laver Cup is back. From 24 to 26 September 2021, the global tennis elite will serve at the tournament for the fourth time after 2017, 2018 and 2019. Since the first edition, Mercedes-Benz has provided the vehicle fleet to ensure the mobility of the players, officials and selected guests.
  • Stuttgart, Aug 8, 2021 - #loveforty as the break point of a new decade: Mercedes-Benz congratulates brand ambassador Roger Federer on his 40th birthday
  • Stuttgart/Sandwich, Jul 13, 2021 - After a break of almost two years, it is finally time to tee off again at The Open. The 149th edition of the oldest major golf championship in the world will take place from 15 to 18 July at Royal St George’s Golf Club in England.
    Fuel consumption combined: 8.6-8 l/km; CO2 emissions combined: 197-183 g/km*
  • Stuttgart, Jul 2, 2021 - Seeking an extreme challenge: three-time Ironman® World Champion Jan Frodeno has been a Mercedes-Benz brand ambassador since 2016 and holds the triathlon world record of 07:35:39 hours. He achieved this time in the long-distance triathlon at Roth in Middle Franconia in 2016.
  • Stuttgart, Jun 4, 2021 - Good news for all tennis fans: after the MercedesCup could not be held last year due to the COVID-19 pandemic, it will be time again in June for “game, set and match” at Stuttgart’s TC Weissenhof.
    EQS (electrical consumption NEDC combined: 20.0-19.1 kWh/100 km; CO2 emissions: 0 g/km)*
  • Stuttgart, May 18, 2021 - Premiere for Mercedes-Benz at the 2021 Mid-Season Invitational (MSI): For the first time, the car brand with the star will be part of the first international event of the League of Legends (LoL) Esports season.
  • SEVILLE, SPAIN, May 6, 2021 - The winners of the 2021 Laureus World Sports Awards have been unveiled at a digital Awards Ceremony in Seville. Formula One world champion Lewis Hamilton was the inaugural Winner of the Laureus Athlete Advocate of the Year Award for his involvement in the fight against racism.
  • Stuttgart/Augusta, Georgia, Apr 7, 2021 - Back-to-back Masters: Never before has the time between two consecutive majors in Augusta been this short. Only 144 days after the 2020 Tournament, the 85th edition of the Masters will take place at Augusta National Golf Club (ANGC) from 08 to 11 April 2021.
  • Stuttgart, Nov 26, 2020 - A livestream for a good cause: The Esports organization SK Gaming wants to draw attention to men's health and at the same time generate donations from its community with a 24-hour Movember Charity Stream.
  • Stuttgart, Nov 10, 2020 - The 2020 Masters Tournament is unique in two respects. First, this year marks the first time the Masters will be held in November since its premiere in 1934.
  • Stuttgart, Nov 2, 2020 - The competition for the world's top League of Legends (LoL) professional teams took place in Shanghai from 25 September – 31 October 2020.
  • Stuttgart, Sep 21, 2020 - Mercedes-Benz emphasises "community first" in the announcement of the partnership with Riot Games
  • Birmingham/Stuttgart, Jun 5, 2020 - As premium partner of the ESL One Dota 2 tournament series and global mobility partner of the ESL, Mercedes-Benz is putting the sport and lifestyle of the current eSports generation in the spotlight. As part of the ESL One Birmingham 2020, the brand with the star will present its new eSports spot in the broadcast of the tournament, which will take place exclusively online due to the COVID-19 pandemic.
  • Stuttgart, May 26, 2020 - Susie and Toto Wolff, two well-known faces in the motorsport industry, know what it means to stay focused and determined, especially in challenging times. As a couple that works in the same business, they share common experiences and the same formula for success: Pick yourself up and learn from your weaknesses.
  • Stuttgart, Apr 14, 2020 - Interview with Mike Horn, Extreme Adventurer and Mercedes-Benz brand ambassador
  • Stuttgart/Girona, Apr 7, 2020 - In the face of 2020’s COVID-19 pandemic, this standout athlete will be going to the starting line at home.
  • Stuttgart, Apr 6, 2020 - Due to the COVID-19 pandemic, two-time Masters winner Bernhard Langer is currently in lockdown at his house in Boca Raton, Florida.
  • Berlin, Feb 17, 2020 - In a moment of sporting history, the greatest Formula One driver of his generation Lewis Hamilton and Lionel Messi, the world’s greatest footballer, were declared joint winners of the prestigious Laureus World Sportsman of the Year Award, in front of a glittering international audience in Berlin.
  • Stuttgart, Feb 16, 2020 - This year’s Laureus World Sports Awards (LWSA) on 17 February in Berlin will be a particularly propitious occasion, as it will mark the 20th time that these prestigious awards have been presented. Together with Laureus, Mercedes-Benz will be celebrating the anniversary as a long-standing partner of Laureus Sport for Good.
  • Stuttgart/Leipzig, Jan 24, 2020 - The Stuttgart-based car manufacturer with the star joins DreamLeague and ESL Academy as part of the ESL partnership.
  • Berlin, Jan 15, 2020 - The world’s sports media have cast their votes and the Nominees for the landmark 20th Anniversary Laureus World Sports Awards have been confirmed.
  • Jan 5, 2020 - For two days a total of eight teams from England, Scotland, Portugal, Austria and Germany played each other at the Glass Palace in Sindelfingen. The winner of the tournament was SK Rapid Wien, with a score of 4:0 against RB Leipzig in the final.
  • Stuttgart, Dec 5, 2019 - The 30th Mercedes Benz JuniorCup will take place on 4 and 5 January 2020. A wealth of football talent from top European teams will compete against each other in this well-known U19 indoor football tournament in the Glass Palace in Sindelfingen.
  • Stuttgart/Hamburg, Oct 22, 2019 - Mercedes-Benz and ESL have been driving forward the development of eSports together for two years. Fans of the game Dota 2 can enjoy a new video clip this year at ESL One Hamburg.
  • Stuttgart, Oct 7, 2019 - He has already done it twice: in 2015 and 2016 Jan Frodeno won the Triathlon World Championship in Kailua-Kona on Big Island, Hawaii. Now the German top athlete and global Brand Ambassador for Mercedes-Benz is reaching for the title for a third time.
    EQC Edition 1886: combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*
  • Stuttgart, Oct 5, 2019 - Golf legend and EQ models as celebrity guests in Stuttgart. For the 30th time, golf-enthusiastic Mercedes Benz customers from all over the world came together from September 30 to October 5 for the MercedesTrophy World Final in Stuttgart.
  • Stuttgart/Geneva, Sep 17, 2019 - From 20 to 22 September 2019, the Laver Cup will be held in Geneva, Switzerland. After the debut in Prague in 2017 and the staging in Chicago in 2018, the top tennis tournament returns to Europe this year.
    Mercedes-Benz EQC models (combined power consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0g/km)*
  • Stuttgart/Cologne, Aug 21, 2019 - gamescom is currently taking place in Cologne until 24 August. This year, the world's largest trade fair for computer and video games is once again attracting visitors to the exhibition grounds in the cathedral city. Manufacturers from around the world showcase their companies and products, amongst them also ESL and Mercedes-Benz.
  • Stuttgart/Aachen , Jul 19, 2019 - From 12 to 21 July the CHIO (Concours Hippique International Officiel) is being held at the Soers Sportpark in Aachen. This world festival of the equestrian sports traditionally includes the Mercedes-Benz Nations' Cup, which was competed for in the evening of 18 July.
    Combined fuel consumption: 10.6-10.2 l/100 km; combined CO2 emissions: 242-234 g/km*
  • Stuttgart/Royal Portrush, Northern Ireland, Jul 17, 2019 - Traditional since 1860 and always innovative at the same time: from 18 to 21 July, The 148th Open will be held in Royal Portrush.