The Mercedes-Benz management team on the GLA: "Element of our strategy for the future"

Feb 10, 2014
"The success of our compact vehicles is an important element of our strategy for the future. Following the CLA, we are opening up another interesting market segment with the GLA. During the next few years the pace at which we introduce new products will remain high."
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
"We are continuing with the systematic implementation of our strategy to significantly broaden our offerings in the compact segment. With the GLA we are fulfilling the requirements of many customers who are looking to drive an emotionally appealing compact car featuring off-road capabilities combined with the typical qualities of a Mercedes-Benz: innovation, efficiency, safety and excellent value retention."
Prof Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development
"With its fascinating design and high everyday practicality, the GLA will fill many new customers with enthusiasm for the Mercedes-Benz brand. With the GLA we are expanding the comprehensive SUV range from Mercedes-Benz with an emotionally appealing variant and as such are exploiting the constantly growing compact SUV segment."
Ola Källenius, Member of the Divisional Board, Mercedes-Benz Cars Sales
"With its striking features the GLA embodies our progressive thinking and enthrals with its off-road proportions. The clearly defined surfaces convey power, poise and assurance, and we have managed to combine as much emotional appeal as possible with as much purity as necessary." Gorden Wagener, Vice President Design Daimler AG