The Mercedes management on the new generation of the A-Class: "Spearhead of the dynamic development of Mercedes-Benz“

Sep 8, 2015
"Mercedes-Benz is growing faster in all market segments than ever before in its history. The launch of the current compact car family with the A-Class as the spearhead was the initial spark for these sustainable dynamics. And the new generation of the A-Class shows: we keep stepping on the gas“ .
Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
"With the DYNAMIC SELECT driving programme selector, the new chassis with adaptive damping and LED high-performance headlamps, the new generation of the A-Class demonstrates just how high the level of innovation can be in this segment. And, fitting the target group and its internet affinity, the A-Class will be the first model from Mercedes-Benz to be available with comprehensive smartphone integration starting in early 2016“.
Thomas Weber, Member of the Board of Management of Daimler AG, Group Research and Mercedes-Benz Cars Development
"As the most progressive model in the compact class, the A-Class has done much to make the Mercedes-Benz brand more youthful. With the model update we are now meeting the wishes of many customers for even more comfort with no loss of dynamic performance“.
Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes‑Benz Cars Marketing & Sales
"In 2012, we introduced the most progressive design in the compact class with the A-Class. The redesigned exterior continues the Mercedes-Benz philosophy of sensuous clarity and exudes modernity and dynamics. At the same time, the high-quality interior with classy materials and perfectly executed sporty design stages modern luxury in this segment“.
Gorden Wagener, Head of Design at Daimler AG
"We never rest on our laurels, but keep advancing our products constantly. The A 45 still had so much potential for enhancement that we felt compelled to realise it to the full. Our brand claim simply obliges us to."
Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH