„Mercedes“: Marke mit Strahlkraft seit 120 Jahren “Mercedes”: the brand name that has shone out for over 120 years - Mercedes-Benz Group Media - Namesake: Mercedes Jellinek aged 11. Emil Jellinek initially chose the first name of his daughter as a pseudonym for his own involvement in racing with vehicles from Daimler-Motoren-Gesellschaft; it later became the brand name.